March 5, 2025 · 1 min read
SEO for Developer Portfolios
A concrete SEO checklist for developer portfolios — metadata, structured data, sitemaps, and performance.
A portfolio nobody finds is a private diary. The good news: a handful of fundamentals cover most of the gap, and Next.js gives you all of them out of the box.
Metadata that earns clicks
Every route needs a unique title and description, a canonical URL, and an Open Graph image. In the App Router this is the Metadata API — co-locate it with each page so it never drifts.
Structured data
JSON-LD lets search engines understand who you are and what each page is. A Person schema on the homepage and BlogPosting on articles is enough to start.
Sitemaps and robots
Generate sitemap.xml and robots.txt programmatically so they stay in sync with your routes as the site grows.